Loyalty Direct Mail

How do you get your best customers to stay loyal?

The retail environment has changed and your best customers aren't as loyal as they used to be. Harvest Loyalty Mailers can help you win more of their business.

The Market is Changing

Customers shop your local competition and ecommerce stores for convenience, variety and bargains. You need to start actively competing for a larger share of your customers' spending if you want to grow your business in a changing market.

Harvest Loyalty Mailers

That is why we developed Harvest Loyalty Mailers. This mailer program encourages increased purchasing from your best customers by putting compelling offers with limited redemption windows into their hands at critical times of the year, giving them a reason to shop at your business.

Effective Investment

One of the keys to maintaining a thriving business is a steady customer base. 65-80% of your business likely comes from existing customers. Add to this the fact that it costs 5-10 times as much to attract a new customer than to keep an existing one, and you have a powerful incentive to keep that core group of customers happy and shopping regularly with you. Your investment in loyalty marketing is money well spent.

Drive Traffic With High Redemption Rate

Loyalty Mailers are constructed with premium paper with two detachable coupon cards. Our Loyalty mailers have generated up to a 21% redemption rate, and consistently perform above 10%. Their higher perceived value makes them ideal tools to increase your business from core customers by driving traffic and increasing conversion rate from proven spenders.

Extended Value Proposition

Customers express their loyalty not only through continued patronage, but also through referrals. By offering your customers this value driven engagement, you can turn your best customers into brand ambassadors. They will share with their friends that by being a regular customer at your store they get frequent coupons. This allows you to maintain higher prices year round but still have a price competitive message in your market.

How to Use: Customer Loyalty or Recovery?

You can use this mailer in two ways. We use the customer data from your POS system to either identify your customers who are most likely to respond to marketing (Customer Loyalty) or good customers who haven't shopped with you yet this season (Customer Recovery).

Customer Loyalty Targeting

Customer Recovery Targeting

Choose this method if your goal is to drive the maximum amount of foot traffic to your store by mailing to customers who have shopped recently, live within close proximity to your store(s) and have compelling transactional metrics.

This can help you achieve maximum ROI.

Choose this method if your goal is to recover business from good customers who have not shopped with you recently by mailing to customers who have compelling transactional metrics but have not shopped with you in over 9 months.

This can help you maintain market share.

Availability & Ordering

Mailers are available three times a year and are purchased on a per-promotion basis with no annual commitments. Complete the no-obligation sign-up form and a representative from Harvest will contact you right away to talk about your project, customer data and budget.

Version

Order Period

In Homes

Objective

Summer Apr 25-May 19 After June 13 Compete for customers as season heats up
Winter Oct 3-Nov 4 After November 28 Increase traffic in slowest winter months
Customizable

We have prepared a sample to make customization easy. If you would like to change lifestyle images, accent colors or text then we are happy to accommodate at no additional charge.

Pricing

LOYALTY TEAR-OFF MAILERS

Size 17"x4.25" folded
Coupons 2 (tear off)
.
1000-2499 $1.50 each
2500-4499 $1.30 each
5000-7499 $1.10 each
7500-9999 $0.95 each
over 10000 $0.85 each
Shipping Timelines

Harvest is centrally located in Omaha, NE. This shipping map shows the projected delivery timelines to your market. We will work with you to select a ship date for your mailer.

 

Payment

100% prepay with a credit card is required for all orders under $10,000. Orders over that amount may qualify for our payment plan pending credit approval. All payments or deposits must be in-hand before artwork is submitted to the printer.

Determining Your Mailing List

When you sign-up, Harvest will provide you with clear instructions on what data to export for your mailing list. Harvest will clean your mailing list to determine the deliverable quantity. You may choose to mail to the complete list or sort the list to a specific quantity in order to meet a pre-defined budget.

Exporting Customers From Ascend

We use a custom Ascend query and a proven customer ranking process to help you determine your mailing quantity, taking the guesswork out of finding the most likely buyers from your customer list.

Late Sign-Up & Approval

A rush charge of $300 will be added to all late orders and postage must be upgraded to First Class rates at an additional cost of $0.12 per card. These same fees may apply if artwork has been provided on orders but has not been approved before the artwork deadline. These fees are designed to keep all projects on schedule and Harvest will make every effort to help clients avoid additional costs. 

How the Process Works

Complete the no-obligation sign-up form and a representative from Harvest will contact you right away to talk about your project, customer data and budget. Harvest will help you determine an accurate and effective mailing quantity and finalize your campaign cost. Then Harvest will efficiently collect the necessary information to make your campaign a success. We will do all of the work - putting you in an executive capacity so you can focus on the operational tasks such as ordering products, staff training and sale pricing required to make any promotion successful. Terms and Conditions

Fill Out Our No-Obligation Sign-Up Form Now.  Click Here >>