Social Media Can Work For You

It’s no surprise that over the years social media has grown in popularity and is now one of the best ways to market to your customers.

Social media allows you to reach your audience 24 hours a day, 7 days a week without having to put in extra hours in the office. The variety and amount of options of social media platforms is constantly growing, in order to keep up with this fast passed media outlet you should create a profile that is relatable and attractive to your target audience.

The best place to start is to design a social media plan to create value, a sense of community, a consistent message, and a sense of urgency. The most important thing to remember when creating social media content is to be genuine. When people “like” your page on Facebook or Twitter your status will appear on their news feed along with messages from their friends and family members, make sure your messages are appropriate by using a conversational tone and a fun and energetic voice, leave the professional jargon for the board room.

Facebook is the largest online community with over 1 billion users, people are connected all over the world through different social media outlets and you have the opportunity to be a part of it. Create content that matters. Share new products, photos from a local event, and tips from local cycling experts. Write about things that your audience cares about and wants to read. Get creative and have fun, that’s what social media is all about.

Take risks with Facebook applications, ad campaigns, and promoted posts. Since this form of advertising is so new there is no formula to test the ROI, the best place to start is to try it for yourself!

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.