Seeing Success With Facebook Ads

We have helped our clients advertise on Facebook for over a year. In some cases the results have been modest, best interpreted as a brand-building opportunity. But in other cases we've seen Facebook ads help add additional reach and return on a well-rounded sale marketing plan.

Advertising on Facebook is a great way to reach your existing customer base as well as gain exposure to other cycling enthusiasts in your area. Facebook offers a couple of paid promotion options, currently we use ads that appear to your target audience on the right hand side of their Facebook page.

By using Facebook’s advanced targeting techniques you can specifically target consumers based on location or personal interests.

Facebook provides detailed analytics to show how your ads preformed in regards to clicks, leads and engagement with your brand. Facebook provides real time reports that show the click through rate, cost per click, new page likes and a number of other social analytics.

A recent Facebook ad we created for a client increased social impressions from an average of 20,000 to over 1.4 million impressions in less than one month with a budget of $500. The campaign coincided with a sale event and contributed to double digit percentage increase over the previous year's monthly sales.

Facebook offers advertising options for any budget and has two different ways to reach your followers. You can choose from promoted posts, which are the simplest form of advertising or sponsored stories, which promote Facebook events or apps.

Contact us to learn more about how we can make Facebook ads work for you.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.