Don't Miss Out on Back to School

According to the National Retail Federation, back-to-school shoppers will spend nearly $84 billion over the next few weeks. That’s a lot of pencils, pens, notebooks, backpacks and clothes — and only the Christmas shopping season sees more retail spending.

As a bike retailer, you put considerable effort into taking advantage of those holiday-season dollars. But are you getting any benefit from the back-to-school push?

Based on most post-Tour de France marketing plans, we’d say “probably not.” Just because you don’t have the back-to-school essentials (paper, pens, backpacks, etc.) doesn’t mean you can’t try to get in on the action.

If you’re in a college town, think about the needs of the coming onslaught of students: locks, lights, bags and racks. Plus, if they’re bringing a bike, they’ll need to know that you can handle tuneups for them

No college kids? No problem. Keep that focus on the essentials and you can pull in younger students (their parents, really) who ride to school. For some commuters (us in particular), back to school means a more strict riding schedule — no more extra miles when you don’t have to pick up the kids. You can help them get back into the groove by highlighting the essentials, too.

No, it probably won’t provide the big, end-of-the-year bump that a successful holiday season brings. But that doesn’t mean you shouldn’t try to get in on the action. Get in touch with Harvest today and let us help you build a plan that can bring a few of those 84 billion back-to-school dollars your way.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.