Is Facebook Working For Your Shop?

At last count, Facebook had more than 800 million active users around the world. These are people who log in regularly, interact with friends and spend at least a few minutes each day browsing through status updates and photos.

That’s almost one-sixth of the world’s population — and you have access to all of them.

OK, maybe that’s an unrealistic target audience. But you do have access to thousands of potential customers on Facebook. And, on average, each of them has 130 friends. Are you doing anything to take advantage of tha

As anybody who has hung around a bike shop can tell you, bike people like to talk about bikes. Frames, wheels, components and tires — it can go on forever. (In our own little riding circle, a tire-selection debate has been going on for months. And there’s no end in sight.)

With a strong Facebook presence, you can keep the conversation going long after the in-store interaction ends. One of our dealers has seen numerous sales coming directly from interactions on Facebook.

They’ve been able to use Facebook to their advantage by doing the same things they do for customers when someone walks in the door: They’re friendly and helpful. They answer questions, check on products and sell you on their ability to go the extra mile.

Using Facebook as an effective marketing tool doesn’t take any wizardry, and it doesn’t require spending half the day online. All it takes is a plan — the right mix of conversation-starters and sales pitches.

If your Facebook page could use a boost, get in touch today. Our team can help you keep the conversation going.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.