What Holiday Sale Offers Work?
That’s a question that we’ve heard a lot over the last few weeks as we’ve helped our clients with their holiday sale marketing.
Practically every retailer is offering some sort of holiday discount. Bike shops aren’t just competing against other shops — they’re competing against retailers of all types for holiday shopping dollars.
Overwhelming as it may seem, getting noticed in December doesn’t require much more than getting noticed in July. Think back to what worked in the heat of the summer. What brought the most people in the door?
Chances are, the customers who shopped with you in the summer will be on somebody’s shopping list around this time of year. By reaching out to them with another compelling offer, they’ll be more likely to put your shop’s name alongside items on their wish list.
The pressure of marketing in the holiday season is a great reminder that it is important to stay engaged in year-round marketing. The lessons you learn from marketing in the boom times by monitoring your sales traffic and ROI will help guide you when making promotional decisions as the season nears an end.
There isn’t a universal answer to the question that opened this post. Every region is different and every dealer has different priorities. But the dealers who work with Harvest year-round can count on us to help identify the winning formula and develop a plan to achieve success.
That being said, here are a few marketing offers that we suggest for shops during the holiday season. Good luck with your holiday sale. As you prepare for a new year, we’d appreciate the opportunity to be a part of your marketing plans.
Winning Holiday Coupons for Bike Shops:
- Free gift with kids bike purchase
- Free gift card with adult bike purchase
- Bonus discount on any one accessory (20-50% off, for example)
- Cash savings on qualifying accessory purchase
- Buy one, get one half-price on consumable items (tubes, chains, brake pads, etc.)