14 Million U.S. Adults Used QR Codes in June
Those people, representing 6.2% of the total mobile audience in the U.S., scanned a QR or bar code on their mobile device, comScore estimates. The report also showed that QR code users are more likely to be male (60.5%), between the ages of 18 to 34 (53.4%) and have a household income in excess of $100,000 (36.1%)
Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).
ComScore’s report was based on a sample of 14,452 adults. The study was the first time comScore measured QR code use.