Patagonia Coordinated Their Marketing Perfectly

It is a beautiful thing when a retailer's marketing comes together perfectly.

In my Yahoo email inbox the other day was this tastefully designed email from Patagonia. I scanned it as I usually do and then brushed it aside (as I usually do).

I didn't take note until I got home and checked the mailbox. A postcard from Patagonia that PERFECTLY MATCHED the email was waiting there for me with the same offer. The postcard and the email arrived on the same day. Perfect.

The coordination of the two marketing messages got my attention and made me take a second look.

Take note. You can do this too. Work with Harvest Retail Marketing for your direct mail this year. We'll help you develop coordinated email and website graphics so you can have a coordinated and matching marketing campaign that will impress your customers and drive business.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.