Our Break Even Calculator Makes Your Decision Easier
As I'm talking with prospective customers I'm learning a lot about how bike shop owners are spending their marketing dollars. There are some clear success stories out there, but more often then not there are big mysteries.
Too many of you are writing checks to vendors and not asking them to prove anything to you. A 15-second radio spot run the week before a sale may cost less than a full page newspaper ad on the opening day, but which one makes you more money? That is the question that you need to be asking. That is the question that I want to help you answer.
We help our customers make informed decisions. And in that crucial planing phase we give you a valuable tool to measure the value of your investment with us.
Check out our Break Even Calculator. When we submit our proposal to you we encourage you to visit our website and plug in a few performance scenarios for the campaign you are considering. With a conservative response and average net sales does the campaign break even? What happens if the special offer in the campaign drives a higher net sale?
At a minimum we want you to see that even conservative performance pays back your investment. At a minimum you get your message in front of proven customers and attempt to bring them in. Chances are your campaign will pay for itself. But if the campaign is a real success then you can see exactly how profitable it can be.
Are you planning a promotion in July?
If so, now is the perfect time to start planning a direct mail campaign. When we understand your needs we will send you a proposal and work with you through the process of using the Break Even Calculator for the first time.
Give us a call and let's talk about your marketing.