Mistakes Happen - Learn From Them

I just got around to reading the latest issue of Deliver last night. The article Marketing Misery was just what I needed.

The author shared some horror stories from his experience working in direct mail, including wrong numbers, missed timelines, and botched artwork. When concluding a section where a marketer printed the wrong 800 number in a mail order catalog and subsequently lost her lunch in her wastebasket he says:

"To realize that you've blown it, really blown it, in a big, irretrievable, expensive way, that the little singing orphan was wrong, the sun won't come up tomorrow, the next day, or the next day after that, or possibly ever again, and that from every angle, all you see is disaster... Yet, somehow, we do get through. Years after the fact, we may even muster a laugh as we retell the tale."

I've got to own up to the fact that I've had my share of stomach-turning mistakes. I've been really lucky over the years to have some amazingly understanding clients and dynamic vendors who helped me navigate them (you know who you are, thanks). And thankfully, the world hasn't come crashing down around me.

Instead, I use these mistakes as an opportunity to learn, an opportunity to develop a system so that I won't make the same mistake again. That's called experience. Anyone who tells you they've found success without making mistakes is a liar.

At Harvest we use a project tracking software now that helps us keep projects on time and accurate, and we have a series of worksheets that we use when working with clients to make sure that all of the details are covered during the project.

We've made mistakes, and we learned from them. I'm hoping that you will realize that since Harvest has been through this process so many times with successful bicycle retailers that we can predict with relative certainty the pitfalls that lie ahead for your projects. You won't be flying blind in a project with us. We know your challenges and we know the best solutions. We know the details that are most important and we know how to stay on top of them.

Consider calling to learn more about our results-driven marketing solutions for bicycle retailers. We've got our next big Mail Marketing print run coming up to support your Tour de France sales. Let us tell you more.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.