Strategic Shift For Harvest
Harvest Retail Marketing announced today that it will begin offering its services to all US independent bicycle retailers beginning with the holiday 2015 marketing season.
Since 2007, Harvest has provided marketing services exclusively to Trek bicycle retailers but will begin to strategically expand its client base to meet the growing demand for premium marketing among the nation’s largest bicycle retailers. Trek recently unveiled Trek Connect, a retail marketing program for Trek dealers. Harvest will continue to work with Trek retailers in a way that compliments the Trek Connect program, and will also begin to offer marketing services to non-Trek bicycle retailers.
"Harvest has worked exclusively with Trek for the past eight years and we look forward to continuing to provide marketing solutions to our Trek retailer customers. While Trek Connect offers a marketing solution different from our own, it does narrow our market potential among the Trek retailer base," explained Harvest president Ryan Atkinson. "I view this change as the evolution of a great relationship with Trek and their retailers. As Trek expands marketing support to its retailers, Harvest will extend the reach of our marketing expertise to other brands and retailers.”
Harvest has extensive experience marketing non-Trek brands. Many of Harvest's existing customers carry Specialized, Giant or Cannondale for example. This change in strategy means that Harvest will build stronger relationships directly with those brands and of course begin working with retailers that carry those brands as their primary lines.
Harvest is best known for promotional and loyalty direct mail services that help promote sale events and increase customer loyalty. Harvest also offers a comprehensive suite of digital marketing solutions for bicycle retailers, including enhancing SmartEtailing web sites to support omnichannel strategies. For a portion of Harvest’s digital marketing services, the company offers exclusive client partnerships in each major US market to ensure their clients have the best digital marketing in their region.
Retailers interested in learning more about Harvest’s marketing services - including exclusive client partnerships - should contact Harvest.
"I am grateful for my relationship with the Trek team. I’m committed to navigating these changes in a way that honors Trek's long term commitment to our success while improving our ability to serve the nation’s best independent retailers in a changing market," says Ryan.