2014 Was A Banner Year For E-commerce
According to the quarterly sales estimates of the US Commerce Department, retail sales in e-commerce for the fourth quarter of 2014 increased by 2.3 percent from the third quarter. Though total retail sales witnessed only a moderate increase of 0.1 percent from the third quarter, e-commerce continued to dominate the scene in terms of growth.
The trade publication Internet Retailer summarizes by saying, "Web sales totaled $304.91 billion in 2014, up 15.4% from 2013. 2014 was another banner year for U.S. e-retailers. Web sales blew past the $300 billion threshold for the first time. This is the fifth year in a row that web sales growth has been close to or above 15%."
The share of retail sales happening online has been steadily on the rise every quarter. The holiday season and winter seem to help this trend further.
The growth rate of e-commerce isn't accelerating, but it is constant. The good news for bicycle retailers is that while we are in the middle of a revolution in the way that people shop - it is a slow revolution so far.
Bicycle retailers do need to start making investments into their websites to offer a quality shopping experience for customers. Once the website is ready for business then comprehensive search engine advertising campaigns are needed to start competing for business with the online players.
Cycling is a passion sport. Yes your customers are going to make some of their cycling purchases with UK websites and even Amazon, but they also want to support their local retailers. Offer them a local alternative with the same 24/7 convenience and you can recapture a larger share of their spending.