2015 Trek Summer Sale Direct Mail

Trek Summer Sale Direct Mail

For dealers in most parts of the country, August is your last chance for a really big month. If you are close to goal, this end of summer push can put you over the top. If you are behind, there is no better opportunity to make up ground. Where are you at for the year? What are you going to do to end the season strong?

At Harvest, our mission is to help Trek retailers thrive. We work with over half of Trek’s top 25 dealers, and we have unmatched expertise in bicycle retail marketing. One of the most effective tools our clients use is direct mail. Direct mail drives customer traffic by putting a tangible marketing piece into the hands of potential buyers. The nation's best Trek retailers use Harvest direct mail, and as you see in your own mailbox, most large non-bike retailers use direct mail too.

If you want to have a wildly successful Trek Summer Sale, then you should order direct mail from Harvest today.

Learn more about Summer Sale mailers.  Click Here >>

New Dates For Summer Sale = Great Opportunity

Trek has moved their Summer Sale to the end of August, and the large Trek retailers we work with are excited for this change. Having a sale at the end of August helps you move aging bike inventory while customers are still buying. During July you can keep your bikes at full price, only marking down select inventory to match Trek's closeout pricing. You can order closeout bikes to supplement your existing inventory, then mark down all of your 2015 bikes at the end of August during the sale. Take advantage of this sale to reduce your inventory and bring in cash before Labor Day. Then restock your floor by ordering new bikes on Spring terms.

This is an ideal scenario. Let us help you craft the perfect sale message and coordinate a marketing plan that will help you maximize customer traffic.

Free Accessories Are Back

Trek will be offering their popular "Up To $200 Free Accessories with Trek Bike Purchases" offer. This offer applies to any new Trek bike. That means your customers have an extra incentive to buy closeout bikes during the sale. It also means that you have a value proposition to offer on new 2016 bikes you have in stock.

How Are You Going To Drive Traffic? 
Mailer Options

How are customers going to know about your deals? Are you going to send an email and post on Facebook? Is that enough? We don't think so. You should send direct mail.

Email marketing is an essential tool for retailers. Email is an affordable way to consistently communicate marketing messages to your customers. But most emails today become background noise for your customers. The average consumer receives over 15 emails each day. You see in your own email statistics reports that your messages predictably only reaching a fraction of people on your list. Email marketing simply can't carry the primary burden of marketing a major sale event.

What about social media marketing? Social is easy to implement, with Facebook being the primary tool used by retailers and the most popular network for consumers. But Facebook has made it harder and harder for messages to effectively reach consumers without investing in paid "boosting" of posts. Even with a boost, you are still just one or hundreds of social messages a consumer sees in a day. You can't count on social to drive significant store traffic when used alone.

Direct Mail Demands Deeper Interaction

Direct mail is simply the most effective way for a retailer to put a marketing message directly into the hands of consumers. Much like email and social, direct mail gives you general branding and impressions. But direct mail goes further. The physical experience of interacting with your marketing in a tactile way makes a deeper impression on your customers. Your direct mail shows customers that there is something big happening at the bike shop.

How Effective Is Direct Mail?

With every direct mail project we measure return on investment. Virtually every project we track generates a positive ROI from transactions that are directly linked to the mailer with trackable coupons. We've seen ROI returns as high as 1200%. Recently, we dug deeper with one of our customers and found that 40% of the shoppers during their Spring Sale received a mailer. This was a multi-store retailer, and one of their locations saw 60% of their traffic come from mailer recipients. Can you count on your email marketing to make this big of an impact on your store traffic?

Learn more about Summer Sale mailers.  Click Here >>

Independent Marketing Experts For Trek Retailers

We will help you build a sale around Trek's promotion, and get more of your customers into your store ready to buy. We are the nation's premier experts at helping Trek retailers market their stores, because that is what we do full time all year for the nation's biggest and best Trek retailers. Let our team design and build your custom promotional materials. Our production standards are exceptional, our customer sorting system is unmatched and our consultative ability will give you peace of mind that you will achieve your best possible success during this sale.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.