Capitalizing on Early Holiday Shoppers

Early Holiday Shopping

It can be a bit overwhelming to walk into a store in October only to find yourself surrounded by Christmas ornaments and holiday decorations. But there’s a reason successful retailers start decking the halls early. The Google Holiday Shopper Intentions survey found that 26% of all shoppers start seeking out holiday bargains long before they start planning their Thanksgiving menus. That’s right, more than a quarter of all shoppers start before Halloween.

Another growing trend you are familiar with, the in-store use of technology to comparison shop. According to Google, 75% of consumers plan to use their mobile devices to conduct price and product research while they shop. The good news for bike dealers? The Google study found that 46% of those shoppers will still make a purchase in the store after doing research.

So how can savvy Trek dealers use this trend to their advantage? Here are four tips to help boost holiday sales and connect with smart consumers looking for the perfect gift:

1. Have a great web site.

Seems easy enough, right? But ask yourself: is your website up to date? Does it include easy-to-find information on products, prices and specials? Is sale and promotion information front and center? Is it easily accessible and readable from a mobile device? If you answered “no” to any of these questions, consider a pre-holiday refresh of the site to ensure you’re reaching the most customers with the most relevant information.

2. Price-matching isn’t just for the big box stores.

Everyone loves instant gratification. If a customer is in your store and on their phone looking for the lowest price on a helmet, offering to price match could mean the difference between closing a sale or losing a customer to the competition (brick-and-mortar AND online). Don’t have a year-round price match policy? Consider instituting one during the holiday season.

3. Extend your reach using email and social media.

Facebook, Twitter, YouTube, Pinterest…all channels shoppers turn to before making a purchasing decision. Make sure you’re posting informative and compelling content - product reviews, videos, photos, and information about promotions and special offerings can all help consumers make the choice to shop with you. Click here to read our recent post on merging email marketing and social media.

4. The early bird gets the worm. Consider a Pre-Holiday sale.

Your Holiday Sale may kickoff with Black Friday, but shoppers are already in the holiday (shopping) spirit. You should be, too! Get compelling value messages out in your October and November marketing to capture as much holiday spending as possible.

Shoppers aren’t waiting until the last minute to start making holiday plans, and neither should you. Let Harvest Retail Marketing help get you ready for the holiday shopping season.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.