Cheerful Holiday Projections

Projected Increase

It’s beginning to look a lot like Christmas! Well maybe not just yet; after all, it’s 84 degrees and sunny here in Omaha as I write this.

But even before the Halloween candy displays are off the store shelves, savvy retailers are getting a head start on their winter holiday sales plans. And with good reason. For the 2014 holiday season Deloitte has forecasted a 4 to 4.5% increase in retail sales, citing historically low debt levels, a strong stock market, and increasing home prices as the primary motivators for this year’s holiday shoppers.

Promotional Marketing

The key to success will be getting in front of consumers early and often, and building a robust marketing plan that includes a mix of direct mail, email marketing, social media, in-store signage and a souped-up online presence.

Direct mail is a particularly effective tool for Trek dealers because a well designed mailer puts your bike shop’s message directly into the hands of your best customers. Even though there is more direct mail in consumers’ homes during the holiday season, the volume of direct mail is much lower than the volume of email marketing.

Creative and customized pieces help put your business top of mind for shoppers making their gift lists.

A Robust Website

Complementary to direct mail, Deloitte reports that “…84 percent of shoppers use digital tools before and during their trip to a store. Additionally, those shoppers convert, or make a purchase, at a 40 percent higher rate than those who do not use such devices during their shopping journey.”

What this tells us is that websites need to be optimized before the holiday season to capitalize on increased consumer interest at the holidays; and direct mail pieces need to drive traffic and help buyers find the information they need to make a purchasing decision.

Is your website ready for the job? Let Harvest help you make any necessary pre-holiday web site enhancements and ensure your direct mail pieces are effectively spreading holiday cheer.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.