Keep Customers Longer With Smart Design

You work hard to drive traffic to your website through email marketing, social media management, Google AdWords, and more, but are you making the most of the customers who land on your site? The average web user spends less than 15 seconds on any given page, but with a few site improvements, you can keep customers’ attention longer, encourage them to explore additional pages on your site, and take action when applicable.

Clear Navigation Is Critical

If your site navigation is not easy to find or not easy to understand, your customers will very quickly leave your site. Include the most relevant information in your header, and organize your navigation in a clean, concisely-worded layout.

Give your customers access to the information they want at a glance. Eliminate unnecessary distractions. Include a search feature for everything else.

Format Your Pages With Purpose

The content under your header and navigation is equally important for creating a valuable viewing experience for your customer. Make your content easy to understand, and your purpose clear on every page.

If you’re sharing your company history, is your story told in an engaging way? If you’re describing your fit services, is the information clear and compelling? If you’re promoting a sale, are the special offers impossible to overlook?

Keep your paragraphs short. Keep your sentences and terminology simple. Grab your customers’ attention with a bold headline, and don’t make them work to understand your offer or your services. Make it easy for them to say yes.

Include Calls to Action

You’ve succeeded in bringing customers to your site, guiding them to the content they want, and leading them through the details of your offer or service.

Now what?

Don’t leave your customers hanging. The answer is not always a “Buy Now” button, but be sure to give your customers a clear call to action when they reach the end of your message. Encourage them to schedule a fit online, to browse your catalog, to visit your shop, and, when appropriate, to buy now.

We Can Help

Want to start making improvements to your website that will encourage your customers to stay longer and take action? Contact us today, and we’ll be happy to review your site, discuss your business goals, and help you make the most of your site traffic.

About The Author

Ryan Atkinson

Ryan Atkinson

Ryan is a proven marketing professional who entered the cycling industry in 1994.