Blog. We share our insights and expertise on effectively market your bicycle business.
Scheduling Social Media Let’s You Sell
Take a moment, briefly, to think about the atmosphere around your store during your last big sale.
Busy, wasn’t it? There’s a lot that goes into planning and executing a sale. And while you were in the middle of it all, you probably didn’t have much time to sit down at the computer and get on Facebook, did you?
Of course you didn’t — but that doesn’t mean you shouldn’t be using social media during the sale.
At Harvest, we use a site called Hootsuite to manage social media accounts for many of our clients. The advantages to Hootsuite are many, but the most useful feature allows us to write and schedule your social media posts ahead of time.
For example, if you’re running a progressive sale, where the discounts get deeper each day, why not plan your messaging out ahead of time? With our floor-level shop knowledge and experience with social media marketing, we can craft a quick, punchy sales pitch that will keep the excitement up and your mid-sale stress down.
Scheduling your sales messages makes sense in non-sale times as well. If you know that over the course of the next four weeks you’ll be doing two in-store maintenance clinics, weekly group rides and a special offer on tubes, you can plan that messaging once at the beginning of the month, rather than sitting down at the computer before every event.
We can help you get your message across — even if you’re neither a wordsmith nor a social media expert. Get in touch today to learn how we can make your social media messaging more effective while saving you time.
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